Thursday, July 29, 2010

National Social Security card can break the ice in the Yangtze River Delta region



Ministry of Industry and Information Technology recently released "State Golden Card Project National IC card application (2008-2013) development plan" put forward, the next 5 years, China's social security card to the "National General." Then there will be a nationwide network of old-age, medical care, social security and other matters "Shenzhouxing."

"Social Security Card," and this will help to break the geographical barriers of the policy vision, the materials, transportation, personnel, information flow and close coordination in the high speed of the Yangtze River Delta, will take the lead in ice?

"City effect" can not do without "social insurance exchange"

Not long ago, Shanghai 129 bus will replace a new POS machines to accept from Nanjing, Hangzhou, Wuxi, Yangtze River Delta cities, traffic card. Currently in Yangtze River Delta, one relying on the transportation cards, "Transit Circle" has begun to take shape. Shanghai local transport card carrying members of the public, not only in Suzhou, Wuxi, Changshu, take the bus Cheong Hang in Fuyang, Hangzhou, also in the "fight." Interoperability is not just traffic. Figures show the other provinces the number of households and enterprises in Shanghai registered capital, respectively, 30% and 50% from the Yangtze River Delta region; Shanghai's domestic economic cooperation projects, with about four percent of Jiangsu, Zhejiang cooperation. In the capital, talent, technology, the rapid flow of information, the Yangtze River Delta in the "city effect" is becoming increasingly prominent. "City" Lacks Anything? Deputy director of Shanghai Municipal Development and Reform Commission Reform Institute, NLD Deputy Secretary-General of the Shanghai Municipal Cheng Shao said that in recent years of "settling in Kunshan, Shanghai office" model of the "City" has been "live" and " line "on the essay, as now, social security has become a livelihood exchange" ultimate threshold. " Cheng Shao believes that demand conditions the Yangtze River Delta region the first in China to achieve social security card interoperability. On the one hand, Shanghai is relatively abundant medical resources should serve the Yangtze River Delta; the other hand, a number of Shanghai residents purchase housing in the neighboring city, Jiangsu, Zhejiang, there are still some areas of origin of people choose to retire to his home to live their retirement, medical treatment have yet to be to achieve interoperability.

"Wuxi Shanghai Cooperation" opened off exchange

Shanghai is the first to introduce social security card of the city. From 1999 to last year, Shanghai has issued a total of 11.12 million social security card, covering the permanent residents and to Shanghai, application areas include labor and social security, public security, civil affairs, provident fund, medical insurance, health, education, voter registration and military service Its function will be to the "electronic wallet" to expand. In implementing the first five years, in July 2003, a "Shanghai and Wuxi on the realization of the two" social security card "interoperability framework of cooperation agreement" signed between the two cities. Agreement, "In view of the Xihu very frequent personnel exchanges between the two, both from the convenience of the public exchange of human resources, remote extraction of pension, medical billing and other services using the social security card point of view", will promote interoperability between social security card. Under the agreement, borne by the Shanghai social security card system construction in Wuxi. CPPCC Standing Committee, Democratic League of the Shanghai Municipal Director Zheng Huiqiang that the "Shanghai Wuxi cooperation," the implementation of the project marks the experience of Shanghai social security card was successfully applied to other large and medium cities in the Yangtze River Delta, and software algorithms and interlinked nature of technology platforms, but also the future of networking for the two common foundation. September 2005, Wuxi City, the official social security card system, a project put into operation, the system covers all citizens, "life information", the end of last year, total fat,

Up about 1.5 million social security card. Start this year, "Phase II", Shanghai will also produce 200,000 Wuxi ramped up health insurance student card.

Still need to open three "bayonet"

Cheng Shao frankly, from the Yangtze River Delta cities to promote the current situation, "social security card" of progress is still "slow." To do this, open as soon as possible following the three "bayonet." , "Bayonet" is one of the technical standards throughout the different. Lack of overall consideration and planning are still inadequate interoperability, now mostly in small cities within the unified standards and technologies, creating a number of "small circle", such as using integrated circuit technology, Hangzhou, Jiaxing, a "multi-purpose smart cards" Ningbo, Taizhou, Shaoxing, Huzhou, technical standards rely on the banking system, and Shanghai, Wuxi and they are another. Cheng Shao said that as an increasingly significant problem, at present these "all into one group," the standards are still being vigorously promoted around, it will communicate the next docking additional transition costs that may arise "format war" will hinder the region integration steps. , "Bayonet" The second difference is the policy constraints. Cheng Shao said to Medicare, for example, the treatment around the level of financial subsidies are quite different interests of the difficult balance. For example, take the medical insurance card to Shanghai Jiaxing settlement, want a higher health insurance treatment, Shanghai will be happy to pay for it? The cost of health insurance benefit level is rigid or can be, not down, otherwise it will give local residents dissatisfied, however, to go from low to high city will face a higher threshold for treatment. "Cost range of interest is not so, there is no basis for docking, convergence will encounter resistance."

, "Bayonet" The third is the lack of institutional mechanisms. Cheng Shao said the "bayonet" In the final analysis is due to co-ordinate, the lack of coordination mechanisms, the current triangle has been established to promote exchange of relevant transportation card coordinating body, but the social security card of the exchange has not specialized agency responsible for promoting. In the absence of leading and coordinating side, around the time inevitably limited by the implementation of administrative division and fragmentation, resulting in less sharing, exchange of small, less from the situation. Zheng Huiqiang that, to serve as the positioning of the Shanghai Yangtze River Delta, Yangtze River Delta social security card should be actively promoted the establishment of coordination mechanisms, and show initiative to align the posture, so that the next generation social security card machines compatible with surrounding cities.







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Wednesday, July 14, 2010

AOC and NEC's high-end chess game


AOC very strong growth last year, according to data provided by them indicated that their annual sales volume has reached 1.6 million scale. Regardless of the data correctly or not, on this production-based companies to achieve such low volumes strange Erju, because they have the OEM number of Juda volume, very often on the AOC is indeed a product of the Xiang Hu Gong Chang out competition.

The resulting problems, as well as quality control for various differences in design and build the essential difference between brands. Also led to the introduction of the same plant completely different product acceptance.

But the AOC is very optimistic. They think that the LCD industry chain of unique advantages, have no fear that the local competition, and now, their LCD production capacity has more than 30 million units / year scale. However, AOC own high-end brand in the field is still quite blank.

Thus, in the December 15, 2005, when NEC announced that in cooperation with the AOC, when display sales, it is a significant brand awareness, and its competitors have long informed the author, AOC promote independence and less successful high-end brands , up the NEC is not surprising.

NEC in the CRT era, a fairly good reputation, is synonymous with high quality displays, but into the LCD, the domestic market does not appear, combined with Mitsubishi's all kinds of disputes, and did not catch up with the national outbreak of the crystal night scene. Although the NEC is also actively promoting the products as LED backlit display and try to enter the medical field, do not touch on the major domestic users.

NEC re-development effort in the Mainland market will need a good marketing channels and brand new building, which AOC is really a great news, and, through co-operation, is conducive to the production of AOC on the near-rigid type of thinking for positive change.

But in essence, now is not the powerful combination of the two win-win strategy, but the weak state of weak cooperation, profound feelings. In building the brand, NEC and AOC are quite vulnerable. But they do not worry, relatively healthy state of mind and approach will help the brand value of AOC reshaping, AOC side said that they are to learn, and thus set the next three years, NEC LCD market, accounting for about 8% share, sufficient for the NEC broke into the top five market share rankings.

However, high-end brand and has never been called out, but on products made out of a down. The scene put out the limitations of products is the typical portrayal of AOC manufacturing thinking, limited to 19-inch The following is a very practical strategies that benefit sales, it may not be useful in shaping the brand image.






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